The Rolex GMT-Master II, affectionately known as the "Pepsi" for its iconic red and blue bezel, holds a special place in the hearts of watch enthusiasts. Its history is rich, its design is instantly recognizable, and its desirability consistently drives prices to dizzying heights. This article delves into the specifics of the 2004 Rolex Pepsi GMT-Master II, exploring its features, its place in Rolex history, and its current market value, touching upon the broader context of Rolex Pepsi pricing and availability. A listed example from 2004, priced at $13,049, serves as a compelling starting point for this exploration.
The 2004 Rolex Pepsi: A Detailed Look
The $13,049 listing for a full-set 2004 Rolex Pepsi GMT-Master II (reference 16710) highlights a significant piece of horological history. The "full set" designation is crucial, indicating the watch comes with its original box, papers, and potentially even the original hang tags – factors significantly impacting its value. This particular reference, the 16710, represents the last generation of the GMT-Master II before the significant design changes introduced in the subsequent models.
Key features distinguishing the 2004 16710 Pepsi include:
* The iconic "Pepsi" bezel: The instantly recognizable two-tone ceramic bezel, featuring alternating red and blue segments, is the defining characteristic of this model. The 2004 version utilized an aluminum insert, which, unlike its ceramic successors, is prone to fading and scratching over time. This characteristic, ironically, adds to the charm and authenticity of well-preserved examples.
* Solid End Links (SEL): The bracelet features solid end links, seamlessly integrating with the watch case for a more refined and robust feel compared to hollow end links found in some other models. The SELs are a hallmark of higher-end Rolex bracelets and contribute significantly to the watch's overall perceived quality.
* The Calibre 3186 movement: The 2004 Pepsi housed the reliable and robust Calibre 3186 movement, a workhorse known for its accuracy and longevity. This automatic movement offers a power reserve of approximately 48 hours.
* Tritium lume: The hour markers and hands utilized tritium lume, which offers a characteristic creamy, aged glow in the dark. This is another feature sought after by collectors, adding to the vintage appeal of the watch. The lume's age and condition can significantly impact a watch's value.
The combination of these features, along with the overall condition and completeness of the set, justifies the $13,049 price point for this particular 2004 model. However, the price is just one data point in a broader market analysis.
Rolex Pepsi Discontinued: The Rise of Collectibility
The discontinuation of the 16710 GMT-Master II Pepsi is a key factor driving its increased value. Rolex frequently updates its models, and once a reference is discontinued, its availability diminishes, fueling demand among collectors. The 16710 Pepsi, with its aluminum bezel and the charm of its slightly less refined aesthetic compared to modern iterations, has become a highly sought-after model. This scarcity is a major driver of the price increases seen in the secondary market. The shift to ceramic bezels in later models, while offering improved scratch resistance, also altered the character of the watch, further enhancing the desirability of the earlier aluminum bezel versions.
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